Review: H&M All-Day Liquid Foundation

I got this liquid foundation during school exchange (aka 6 months stay) in Sweden. It was the winter when I arrived and apart from a BB Cream that's wayyyy darker than my "winter skin tone" (funny how I'm saying this, because in Singapore, this term is non-existent), I only had one other powder foundation with me. So I went out on the hunt for a foundation that would match my skin tone and wouldn't emphasize those dry peeling skin of mine. You know, winters + unfamiliar climate conditions = dry skin + peeling skin. Well, my skin wasn't entirely super dry. Only certain parts like around my nose and mouth, and eyebrows were very dry. My T-zone still gets oily.

I was contemplating between Maybelline, Loreal and H&M foundations, but I eventually went for the H&M one. I think it was because it was cheaper than the other two. The shade that I got was "Cool Beige". Now, I gotta say, shade matching was SO HARD because the lighting in the store was terrible (I'm sure many of you understand that). And I have never tried matching foundations for myself before so it made things even harder. So after fumbling around and trying on a handful of shades, I decided on this one. I think I could have found a better match, but this one isn't THAT bad really.

I found that application of this foundation with my fingers, which is normally how I do it with my BB cream, made my peeling skin look worse. So I went out to buy a H&M flat foundation brush, hoping that it'll help with the application. And viola, it did help. A LOT. It made application easier and more even. It does leave a bit of streak marks but you can easily smooth it out.

This foundation has a matte to satin finish. Its consistency isn't too thick nor too runny, it's just nice. On application it doesn't feel too dry nor heavy. It feels pretty lightweight. It isn't sticky and tacky on the face as well, so you do not need to set it with powder. However, for people with oily skin, you might still want to set it. The coverage is medium, and it was able to cover my blemishes and dark eye circles without a concealer.

 

There is a powdery scent. For people who are sensitive to scents or people with sensitive skin, you may want to keep that in mind. The scent isn't super overpowering but it isn't subtle. You can definitely smell it when you apply the foundation. The smell does fade after awhile.

Lastly, about how long this foundation lasts. Unfortunately, it's not a very long-wearing foundation unlike its name "all-day foundation". I found it to start breaking apart only 2 hours into the wear time, which is pretty damn fast! Also, I wore this foundation only when I was in Europe, which meant that my skin was drier and less oily than when I'm in Singapore, yet the foundation still breaks up so fast. It does not only break up around my oily areas (T-zone), but on my cheeks as well.

I was quite disappointed that it didn't last very long because otherwise I would have loved this product. I thought its finish was quite nice, not too dewy and not too matte, and it could cover my blemishes and dark eye circles pretty well too. And I actually do love the scent. However, even though it breaks up very quickly, it doesn't look super patchy or disgusting at the end of the day. It's just that at very close proximity, I could see the broken apart foundation.

Overall, this product get just a pass from me, because I do like the finish, coverage, consistency and scent. The only down side is that it breaks up in 2 hours and that's not cool :(


My rating: 5.5/10